2023 Season Bravo™ Apples now available!
Media Statement: 2023 Bravo® Apples New Season now available!
Today the new season of Bravo® apples was launched at Napoli Mercato in Harrisdale with Louis Mercato, Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business, Jenny Mercer; Managing Director WA Farm Direct and Rohan Prince; Director of Horticulture DPIRD. We are excited to announce the start of our distinct burgundy Bravo® Apple season! As one of the leading Australian apple brands, we are committed to delivering high-quality, fresh and slow to brown apples to our consumers.
Bravo® apples, bred in Western Australia as variety ANABP 01, are available in independent and major retail stores across Australia now. We are expecting an increase in supply of the popular Bravo® apples in season 2023, stocked across Australia in major and independent retailers – there will be more opportunity for consumers to delight in eating this fabulous apple.
WA Farm Direct are the licensed marketer of Bravo® apples and Sean Engelbrecht, National Development Manager of Bravo® Apples says the variety is much sought after for its distinct appearance, outstanding flavour and slow to brown qualities. “Bravo® apples have a balanced natural sweetness, with testing ensuring the quality is always consistent for the apple buyer in the family,” Sean says. “The apples are continuing to gain a strong following from Australian families and foodies alike.”
Our team are excited to be bringing our new season's apples to the market, and we are confident that our consumers will be delighted with the quality and taste of our fruit. We invite everyone to experience the premium flavour and slow to brown qualities of Bravo® apples at supermarkets and green grocers around Australia.
To celebrate the start of the 2023 Bravo® apple season, we are giving away a 3 MONTH SUPPLY of apples to winners across Australia!!
One winner per state will be randomly selected in WA, VIC, NSW, QLD, TAS, NT and SA .The giveaway will run from 1-5 May 2023. Winners to be drawn and notified on Monday 8 May.
To be in with a chance consumers will need to make sure they:
⭐️ Like the post on Facebook or Instagram
⭐️ Follow @bravoapples
⭐️ Tag a friend/apple lover you’d like to share your apples with and comment their state!
⭐️ Enter as many times as they like - one comment/tag equals one entry
The winners will be randomly selected on Friday 5th May after 5 pm(WST) and contacted via DM to coordinate pick up!
For more information, please contact Rebecca Blackman, WA Farm Direct, 0456 954 447, [email protected]
Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business
Media Statement - https://www.mediastatements.wa.gov.au/Pages/McGowan/2023/04/Bravo-apple-potential-continues-to-flourish-with-harvest-underway.aspx
Photo captions:
Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business launching the new season of Bravo® apples at Napoli Mercato
Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business and Jenny Mercer, Managing Director, WA Farm Direct launch the new Bravo® apple season at Napoli Mercato
Louis Mercato from Napoli Mercato