Bravo®Season Launch WA

A CUT ABOVE THE REST

We were delighted to launch the Bravo® Apple season in Western Australia yesterday with a shopper sampling session at Tucker Fresh, Kinross.

IGA Tucker Fresh, Kinross is the reigning IGA Store of the Year, and we were delighted to showcase our new season of 2024 apples to their delighted shoppers.

We welcomed Albert Zurzolo and Kelly Henderson from IGA, as well as representatives from WA Farm Direct and Pomewest, to the launch.

Pictured below are Rebecca Blackman and Victoria Mercer from WA Farm Direct.

Thanks to the team for having us!

 


Bravo! We're Back, Baby!

The Wait Is Over! Bravo® Apples Are Back for Another Season!

With our shelves sadly empty of Bravo® apples since Christmas, it’s been a long 4 months for Bravo® fans.

But, apple aficionados, rejoice! It's finally that time of year again. The changing of the season means only one thing......

The return of the Bravo® apple!

To celebrate its return to the shelf, let's explore everything Bravo®—from its humble beginnings to its incredible journey across Australia and beyond.

 

A Uniquely Australian Apple Success Story

The story of Bravo® starts in 1992 with apple breeder extraordinaire, John Cripps (the mastermind behind Pink Lady apples!). He crossed the well-loved Cripps Red and Royal Gala varieties, and after over 20 years of meticulous cultivation and testing, the magic was born.

In 2014, the ANABP 01 variety, destined to become the beloved Bravo®, was introduced for trials in Australian orchards. Two years later, in 2016, Bravo™ apples officially launched in the Australian market, and they've been a smash hit ever since.

 

Grown with Passion, Across the Nation:

Bravo® apples aren't just any apples. They're a product of dedication and expertise from over 90 growers across Australia's diverse landscapes.

From the sunshine-soaked slopes of Stanthorpe in Queensland to the cool climate of the Adelaide Hills in South Australia, Bravo® thrives in various regions. Victoria's Yarra Valley, Goulburn Valley, and Mornington Peninsula, along with New South Wales' Orange and Batlow regions, all contribute to the abundance of these incredible apples.  Western Australia gets a special shoutout, with Manjimup, Donnybrook/Kirup, and Perth Hills playing a significant role in Bravo® production.

Growers in all regions are now hard at work picking Bravo™ apples, ready to supply the legions of Bravo® apple fans nationwide.

The Superhero of Apples: The Power of Slow Browning

But what truly sets Bravo® apart is its unique superpower – resistance to browning!  Remember that disappointing brown tinge after cutting an apple? With Bravo®, that's a thing of the past.  Research from Cornell University shows a staggering 71% increase in apple consumption by children when served pre-cut slices. Bravo®, with its incredible slow-browning ability, becomes the perfect lunchbox and snacking hero for kids (and adults alike!).

 

The Science Behind Enduring Pure White Flesh

The secret lies in Bravo®'s much higher concentration of flavonoids, natural antioxidants that impede the oxidation process responsible for browning.  Tests have shown that a Bravo® apple can maintain its bright white flesh for 7 days after being cut.  This makes it a dream come true for lunchbox prep and creating visually stunning fruit platters.

 

Flavour that Bursts with Health Benefits

We all know apples are good for us, but Bravo® takes it a step further.  Its vibrant colour indicates an exceptionally high level of flavonoids, known for promoting heart health, lowering cholesterol, and reducing the risk of chronic diseases.

Beyond the science, Bravo® offers a truly delightful eating experience. The perfect balance of natural sugars creates a burst of sweetness like no other apple. Each bite is a refreshing explosion of flavour that will tantalize your taste buds.

Welcome Back, Bravo®!

So, the wait is finally over! By the end of the month you will be able to buy Bravo® Apples Australia wide at Woolworths, Coles, Costco, Aldi and Independent Greengrocers & Retailers . Grab a bag (or two!) of these amazing apples.

From their innovative breeding to their exceptional qualities, Bravo® apples are a true Australian success story. With their incredible taste, slow-browning magic, and abundance of health benefits, they will become a staple in your home.

Get ready to experience the magic of Bravo® once again!