Lunchbox Legends - By Dr Kyla Smith

Popping an apple into your child’s lunchbox isn't just a tasty choice – it's a simple and nutritious one too! But as a paediatric dietitian specialising in fussy eating, I know that there are challenges for packing apples in a way that means they’re actually being eaten.

For a start, lots of lunchboxes don’t fit whole apples, but chopping them in advance means they’ll go brown, or involves additional steps like soaking in salty water or lemon juice. As a parent of a particularly sensitive eater, I know that these things aren’t always accepted by children. I also know that lots of kids prefer their fruit chopped up (and the research even tells us this!). But if these challenges sound familiar, I’ve got great news for you. Bravo® are the new apple on the block, and they’re a gamechanger.

While apples have always been a staple for kids, Bravo® apples stand out for a few excellent reasons. This is because they’re champions at resisting browning, making them the go-to choice for kids who usually turn up their noses at discoloured apple slices. This magic trick is thanks to their high antioxidant content. In fact, I chop my apples the night before and they stay beautifully crisp and white in the lunchbox until lunchtime the next day.

Plus, Bravo®s are loaded with flavonoids, taking their healthiness to a whole new level. But what really makes Bravo® apples a hit with kids is their amazing flavour – each bite is packed with juicy goodness and just the right amount of natural sweetness. When it comes to the crunch, Bravo® apples are in a league of their own.

So, if you're wondering why you should choose Bravo® apples over other options, the answer is clear. They're not just healthy; they're super-resistant to browning, extra rich in flavonoids, and, most importantly, they taste fantastic. Chopped up Bravo® apples are the lunchbox legends your kids will love.

Dr Kyla Smith is a Paediatric Dietitian with 16 years of experience, a Mum of 2 and founder of Family Mealtimes, an online subscription backed by science and filled with balanced meal inspiration, recipes, and a guide to raising children to be adventurous eaters, who feel good about their bodies.  You can check out her services at mealtimes.com.au


Bravo® Apples Sponsors Hockey One Perth Thundersticks

The Perth Thundersticks and Hockey WA are pleased to announce Bravo® Apples as a partner of WA’s elite men’s and women’s hockey franchise for the 2023 Hockey One season. 

In a significant victory off the field for the Perth Thundersticks, support from Bravo® Apples will see the Bravo® Apples logo and branding on the uniforms of coaches, managers and support staff as the franchise’s official off-field team supporting partner. 

Bravo® Apples are proudly grown by more than 90 growers across Western Australia, New South Wales, Queensland, South Australia and Victoria and are readily available at major supermarkets and local independent grocers. 

Like no other, Bravo® Apples are rated as Australia’s best tasting apple – the perfect addition to lunchboxes, fruit platters, snacks, desserts and much more. 

“Supporting the Perth Thundersticks in their quest for national glory creates a wonderful symmetry for Bravo® Apples,” Sean Engelbrecht, Commercialisation Manager of Bravo® Apples said. 

“Bravo® was created, developed and grown in Western Australia and we have seen first-hand the hard work and time growers put into creating a successful product and understand the support, time, care and effort needed to create success on a national stage. 

“We are delighted to support the hard-working hockey players of WA as they seek to achieve their dreams on a national level, and we hope their actions will be an inspiration to future generations of aspiring hockey players.” 

Hockey WA CEO Fabian Ross said the partnership with Bravo® Apples is a big coup for the Perth Thundersticks in this year’s Hockey One season. 

“We are thrilled to have Bravo® Apples on board and are excited to sign a commercial partnership with a healthy, nutritious snack that was developed right here in Western Australia,” Ross said. 

“The unique partnership will provide added support for our off-field teams, a crucial part of the Perth Thundersticks program, as well as allow our elite men and women to set a fine example for future generations with their food choices. 

“It is really pleasing for our WA hockey stars to have the backing of such a strong brand that benefits our community through promoting healthy eating habits and supporting growers and we look forward to a successful relationship with Bravo® Apples this year.” 

The partnership will also see two emerging Perth Thundersticks stars act as Bravo® Apples ambassadors, with Tom Harvie and Sarah Byrnes on board as official brand ambassadors. 


2023 Season Bravo™ Apples now available!

Media Statement: 2023 Bravo® Apples New Season now available!

Today the new season of Bravo® apples was launched at Napoli Mercato in Harrisdale with Louis Mercato, Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business, Jenny Mercer; Managing Director WA Farm Direct and Rohan Prince; Director of Horticulture DPIRD. We are excited to announce the start of our distinct burgundy Bravo® Apple season! As one of the leading Australian apple brands, we are committed to delivering high-quality, fresh and slow to brown apples to our consumers.

Bravo® apples, bred in Western Australia as variety ANABP 01, are available in independent and major retail stores across Australia now. We are expecting an increase in supply of the popular Bravo® apples in season 2023, stocked across Australia in major and independent retailers – there will be more opportunity for consumers to delight in eating this fabulous apple.

WA Farm Direct are the licensed marketer of Bravo® apples and Sean Engelbrecht, National Development Manager of Bravo® Apples says the variety is much sought after for its distinct appearance, outstanding flavour and slow to brown qualities. “Bravo® apples have a balanced natural sweetness, with testing ensuring the quality is always consistent for the apple buyer in the family,” Sean says. “The apples are continuing to gain a strong following from Australian families and foodies alike.”

Our team are excited to be bringing our new season's apples to the market, and we are confident that our consumers will be delighted with the quality and taste of our fruit. We invite everyone to experience the premium flavour and slow to brown qualities of Bravo® apples at supermarkets and green grocers around Australia.

To celebrate the start of the 2023 Bravo® apple season, we are giving away a 3 MONTH SUPPLY of apples to winners across Australia!!

One winner per state will be randomly selected in WA, VIC, NSW, QLD, TAS, NT and SA .The giveaway will run from 1-5 May 2023. Winners to be drawn and notified on Monday 8 May.

To be in with a chance consumers will need to make sure they:

⭐️ Like the post on Facebook or Instagram

⭐️ Follow @bravoapples

⭐️ Tag a friend/apple lover you’d like to share your apples with and comment their state!

⭐️ Enter as many times as they like - one comment/tag equals one entry

The winners will be randomly selected on Friday 5th May after 5 pm(WST) and contacted via DM to coordinate pick up!

For more information, please contact Rebecca Blackman, WA Farm Direct, 0456 954 447, [email protected]

Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business

Media Statement - https://www.mediastatements.wa.gov.au/Pages/McGowan/2023/04/Bravo-apple-potential-continues-to-flourish-with-harvest-underway.aspx

 

Photo captions:

Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business launching the new season of Bravo® apples at Napoli Mercato

Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business and Jenny Mercer, Managing Director, WA Farm Direct launch the new Bravo® apple season at Napoli Mercato

Louis Mercato from Napoli Mercato


Bravo™ Apples Featured in Retail World

A time ‘like no other’ to introduce your shoppers to Bravo™ Apples.

With the striking strapline ‘Like No Other’, Bravo ™ Apples have burst onto the Australian food retail scene and reignited the fresh apple category. With 80 growers across the nation now producing Bravo™ Apple crops in commercial quantities, the variety is taking a powerful foothold in the market.

Developed by the late John Cripps, who famously also created the Pink Lady apple variety, Bravo™ is now in its’ 6th season of production.

Why should you care? Well, shoppers love them. Why?

  • Bravo™ are Australia Best Tasting Apple. We’ve won multiple blind taste tests and important lead field in the industry standard Brix test (an accepted measure of apple taste based on sugar content). Australians love the sweet and juicy taste of Bravo ™ combined with the crispy, refreshing crunch.
  • For their unique burgundy beauty. The unique Burgundy skin of Bravo™ apples not only makes them eye catching on shelf, it means they are packed full of flavonoids and the many health benefits they can bring.
  • As trusted lunchbox snacks. The high antioxidant count in each apple means that the sweet white flesh is very, very slow to turn brown. This means lunchboxes and fruit platters stay in perfect condition – to the delight of main grocery buyers with children.

 

So why are retailers so excited about them?

  • 2022 National Consumer Research by research agency Painted Dog showed that Bravo Apples had the highest repurchase rate of any apple variety in Australia. Once you’ve tried a Bravo, you are more likely to go back it than any other apple.

 

  • With the commoditization of the apple category, retail margins have been put under extreme pressure. Bravo ™ Apple customers are prepared to pay more for their unique product attributes.

 

  • There are a range of different product and pack size opportunities for independent supermarkets to use immediately.

 

And why is now a time ‘like no other’ to try them?

Take advantage of a massive national promotion to get your customers to trial Bravo™ apples.

Bravo ™ apples have just kicked off a 12-week program giving away a chance to ‘Win $100k’, with other supporting cash prizes.  Shoppers simply scan the QR code provided on fruit for a chance to win.

Your first order will come with all the merchandising for the promotion you will need – and help drive trial of the product with your shoppers.

 

How To Get Them

WA Farm Direct are the exclusive national supplier of Bravo™ apples.

For details on the product range, promotion and how Bravo™ can make a real different to your apple category, contact Sean Englebrecht on 0499146646 or [email protected]

For more details on Bravo™ apples see our website at bravoapples.com.au