A time ‘like no other’ to introduce your shoppers to Bravo™ Apples.

With the striking strapline ‘Like No Other’, Bravo ™ Apples have burst onto the Australian food retail scene and reignited the fresh apple category. With 80 growers across the nation now producing Bravo™ Apple crops in commercial quantities, the variety is taking a powerful foothold in the market.

Developed by the late John Cripps, who famously also created the Pink Lady apple variety, Bravo™ is now in its’ 6th season of production.

Why should you care? Well, shoppers love them. Why?

  • Bravo™ are Australia Best Tasting Apple. We’ve won multiple blind taste tests and important lead field in the industry standard Brix test (an accepted measure of apple taste based on sugar content). Australians love the sweet and juicy taste of Bravo ™ combined with the crispy, refreshing crunch.
  • For their unique burgundy beauty. The unique Burgundy skin of Bravo™ apples not only makes them eye catching on shelf, it means they are packed full of flavonoids and the many health benefits they can bring.
  • As trusted lunchbox snacks. The high antioxidant count in each apple means that the sweet white flesh is very, very slow to turn brown. This means lunchboxes and fruit platters stay in perfect condition – to the delight of main grocery buyers with children.


So why are retailers so excited about them?

  • 2022 National Consumer Research by research agency Painted Dog showed that Bravo Apples had the highest repurchase rate of any apple variety in Australia. Once you’ve tried a Bravo, you are more likely to go back it than any other apple.


  • With the commoditization of the apple category, retail margins have been put under extreme pressure. Bravo ™ Apple customers are prepared to pay more for their unique product attributes.


  • There are a range of different product and pack size opportunities for independent supermarkets to use immediately.


And why is now a time ‘like no other’ to try them?

Take advantage of a massive national promotion to get your customers to trial Bravo™ apples.

Bravo ™ apples have just kicked off a 12-week program giving away a chance to ‘Win $100k’, with other supporting cash prizes.  Shoppers simply scan the QR code provided on fruit for a chance to win.

Your first order will come with all the merchandising for the promotion you will need – and help drive trial of the product with your shoppers.


How To Get Them

WA Farm Direct are the exclusive national supplier of Bravo™ apples.

For details on the product range, promotion and how Bravo™ can make a real different to your apple category, contact Sean Englebrecht on 0499146646 or [email protected]

For more details on Bravo™ apples see our website at bravoapples.com.au