2023 Season Bravo™ Apples now available!
Media Statement: 2023 Bravo® Apples New Season now available!
Today the new season of Bravo® apples was launched at Napoli Mercato in Harrisdale with Louis Mercato, Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business, Jenny Mercer; Managing Director WA Farm Direct and Rohan Prince; Director of Horticulture DPIRD. We are excited to announce the start of our distinct burgundy Bravo® Apple season! As one of the leading Australian apple brands, we are committed to delivering high-quality, fresh and slow to brown apples to our consumers.
Bravo® apples, bred in Western Australia as variety ANABP 01, are available in independent and major retail stores across Australia now. We are expecting an increase in supply of the popular Bravo® apples in season 2023, stocked across Australia in major and independent retailers – there will be more opportunity for consumers to delight in eating this fabulous apple.
WA Farm Direct are the licensed marketer of Bravo® apples and Sean Engelbrecht, National Development Manager of Bravo® Apples says the variety is much sought after for its distinct appearance, outstanding flavour and slow to brown qualities. “Bravo® apples have a balanced natural sweetness, with testing ensuring the quality is always consistent for the apple buyer in the family,” Sean says. “The apples are continuing to gain a strong following from Australian families and foodies alike.”
Our team are excited to be bringing our new season's apples to the market, and we are confident that our consumers will be delighted with the quality and taste of our fruit. We invite everyone to experience the premium flavour and slow to brown qualities of Bravo® apples at supermarkets and green grocers around Australia.
To celebrate the start of the 2023 Bravo® apple season, we are giving away a 3 MONTH SUPPLY of apples to winners across Australia!!
One winner per state will be randomly selected in WA, VIC, NSW, QLD, TAS, NT and SA .The giveaway will run from 1-5 May 2023. Winners to be drawn and notified on Monday 8 May.
To be in with a chance consumers will need to make sure they:
⭐️ Like the post on Facebook or Instagram
⭐️ Follow @bravoapples
⭐️ Tag a friend/apple lover you’d like to share your apples with and comment their state!
⭐️ Enter as many times as they like - one comment/tag equals one entry
The winners will be randomly selected on Friday 5th May after 5 pm(WST) and contacted via DM to coordinate pick up!
For more information, please contact Rebecca Blackman, WA Farm Direct, 0456 954 447, [email protected]
Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business
Media Statement - https://www.mediastatements.wa.gov.au/Pages/McGowan/2023/04/Bravo-apple-potential-continues-to-flourish-with-harvest-underway.aspx
Photo captions:
Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business launching the new season of Bravo® apples at Napoli Mercato
Hon Jackie Jarvis MLC - Minister for Agriculture and Food; Forestry; Small Business and Jenny Mercer, Managing Director, WA Farm Direct launch the new Bravo® apple season at Napoli Mercato
Louis Mercato from Napoli Mercato
Bravo™ Apple and Vanilla Tart
SERVES 6-8 | PREPARATION TIME 10 MINS | COOKING TIME 20 MINS
Ingredients
- Melted butter, to grease.
- 1 sheet (25cm x 25cm) frozen puff pastry, thawed slightly.
- 50g almond meal.
- 1 tbsp vanilla sugar.
- 1/4 tsp ground cinnamon.
- 1 egg white, lightly whisked.
- 1 – 2 large bravo apples, quartered, cored, thinly sliced.
- 3 tbsp apricot or plum jam or (but any is fine).
- Crème fraiche, to serve.
Directions
1. Preheat the oven to 220°C.
2. Trim pastry to a round circle and place onto a baking tray lined with baking paper. Score a 2cm border around, halfway through.
3. Combine almond meal, vanilla sugar, cinnamon and egg white, and spread evenly over the pastry.
4. Peel, core and thinly slice the apples. Top pastry with a layer of apples that are overlapping.
5. Bake in the oven for 20 minutes or until the apples are tender and the pastry is crisp and golden.
6. Melt jam by microwaving for about 1 minute. Brush evenly over apples and pastry.
7. Slice tart into quarters if you’d like and serve with crème fraiche.
Bravo™ Apples Featured in Retail World
A time ‘like no other’ to introduce your shoppers to Bravo™ Apples.
With the striking strapline ‘Like No Other’, Bravo ™ Apples have burst onto the Australian food retail scene and reignited the fresh apple category. With 80 growers across the nation now producing Bravo™ Apple crops in commercial quantities, the variety is taking a powerful foothold in the market.
Developed by the late John Cripps, who famously also created the Pink Lady apple variety, Bravo™ is now in its’ 6th season of production.
Why should you care? Well, shoppers love them. Why?
- Bravo™ are Australia Best Tasting Apple. We’ve won multiple blind taste tests and important lead field in the industry standard Brix test (an accepted measure of apple taste based on sugar content). Australians love the sweet and juicy taste of Bravo ™ combined with the crispy, refreshing crunch.
- For their unique burgundy beauty. The unique Burgundy skin of Bravo™ apples not only makes them eye catching on shelf, it means they are packed full of flavonoids and the many health benefits they can bring.
- As trusted lunchbox snacks. The high antioxidant count in each apple means that the sweet white flesh is very, very slow to turn brown. This means lunchboxes and fruit platters stay in perfect condition – to the delight of main grocery buyers with children.
So why are retailers so excited about them?
- 2022 National Consumer Research by research agency Painted Dog showed that Bravo Apples had the highest repurchase rate of any apple variety in Australia. Once you’ve tried a Bravo, you are more likely to go back it than any other apple.
- With the commoditization of the apple category, retail margins have been put under extreme pressure. Bravo ™ Apple customers are prepared to pay more for their unique product attributes.
- There are a range of different product and pack size opportunities for independent supermarkets to use immediately.
And why is now a time ‘like no other’ to try them?
Take advantage of a massive national promotion to get your customers to trial Bravo™ apples.
Bravo ™ apples have just kicked off a 12-week program giving away a chance to ‘Win $100k’, with other supporting cash prizes. Shoppers simply scan the QR code provided on fruit for a chance to win.
Your first order will come with all the merchandising for the promotion you will need – and help drive trial of the product with your shoppers.
How To Get Them
WA Farm Direct are the exclusive national supplier of Bravo™ apples.
For details on the product range, promotion and how Bravo™ can make a real different to your apple category, contact Sean Englebrecht on 0499146646 or [email protected]
For more details on Bravo™ apples see our website at bravoapples.com.au
Win $100k With Bravo™ Apples
We’re giving Bravo™ Apple lovers the chance to win $100k! Plus there is $200 up for grabs each week, for 13 weeks, for a lucky winner!
Simply scan the QR code on a Bravo™ Apple and find out how you can go into the draw to win.
Weekly winners will be contacted directly. Winners will be advertised on social media (subject to permission) and the website.
The promotion starts 12.01AM on 4th July 2022 and runs until 11.59PM on 2nd October 2022.
Bravo (TM) Apple Frangipane Tart with Miso Caramel
SERVES 6-8 | PREPARATION TIME 30 MINS | COOKING TIME 30 MINS
Ingredients
- Oil spray
- 1 – 2 sheets puff pastry, thawed slightly
- 4 Bravo apples, cored, halved, and thinly sliced
- 40g unsalted butter, cold, cut into cubes
- MISO CARAMEL SAUCE
- 1 cup brown sugar
- 1/2 cup thickened cream
- 80g unsalted butter
- 1 tbsp white miso paste
- FRANGIPANE FILLING
- 125g unsalted butter, softened
- 125g almond meal
- 80g caster sugar
- 1 tsp ground cinnamon
- 2 eggs, room temperature
Directions
1. Preheat your oven to 220C.
2. Spray a tart tin approx. 24 – 25cm in diameter with oil and line with the slightly thawed puff pastry. Place in the fridge until needed.
3. To make the miso caramel, place brown sugar, thickened cream and butter into a small pan and heat, stirring until smooth. Add the miso
paste and whisk in until dissolved. Cook for about 5 minutes and set aside.
4. To make the frangipane filling, add butter, almond meal, caster sugar and cinnamon to the bowl of a mixer fitted with a paddle attachment.
5. Turn on medium speed and let beat for 3 – 5 minutes whilst adding in the eggs one at a time. Take the lined tart tin out of the fridge and
spread the frangipane filling over the pastry.
6. To assemble the tart, place a slice of apple on top of the frangipane filling and press down. Overlap the slices alongside each other in a
pattern until the tart is covered. Drizzle over a generous amount of the miso caramel and spread small cubes of butter across the top.
7. Bake for 30 minutes. Serve with a dollop of cream and extra caramel.
Bravo™ apples have more flavour!
Bravo™ apples have a very high flavonoid content. Not only is that awesome for your health, it means that the white flesh is ultra slow to turn brown. Tests have shown that a Bravo™ apple could still have white flesh 7 days after being cut.Bravo™ apples have a very high flavonoid content. Not only is that awesome for your health, it means that the white flesh is ultra slow to turn brown. Tests have shown that a Bravo™ apple could still have white flesh 7 days after being cut.
We love our Customers Feedback
REAL CUSTOMER FEEDBACK!
Just another reason to stock Bravo™ apples this season.
Contact WA Farm Direct today to order.
Phone: +61 8 9350 4600
Fax: +61 8 9238 1388
E-Mail: [email protected]
Showcasing Australia's own Bravo™ Apple to the world
Join us as we showcase Australia's own Bravo™ Apple to the world. Developed in Western Australia, the Bravo™ Apple is the product of 20 years of traditional apple breeding practises. The sweet flavour, crunchy flavour, non-browning flesh and visual appeal are truly Like No Other™ .
https://www.youtube.com/watch?v=oB5OWZ2r-4c&ab_channel=Bravo%E2%84%A2Apples
Department of Primary Industries & Regional Development (DPIRD)
Chatting to Brendan Pang
Today we were excited to head to Tucker Fresh IGA to chat to Brendan Pang about the special qualities of Bravo™ Apples! The clips will be shown on Our State On A Plate's new series by Guru Productions, and will include a delicious recipe to try. The new series starts soon on Channel 7 👏🏼
Thanks so much for having us as part of the show!